This collection plays around images, collages and colour. The collages are a juxtaposition of images reflecting issues affecting the continent from war, peace, opulence, style, history and how all of this is mutating the identity of the new African youth.
Sticking to the trade mark white tee, the collection consists of t-shirts and T.Dresses for women.
The collection will be available for purchase from the 1st of September 2015 on the brands official website.
inspired by the festive season in Nigeria and the growing athletic tees trend. This collection celebrates notable areas in Nigeria with the numbers paying homage to the Old Nigerian Telecommunications Limited dialling code.
The underlining message is exposing how far Nigeria has come as a country and how far behind in development it still are at the same time. According to the brands creative director Bella Adeleke she states that this collection is fun yet forces you to reflect on the progress of Nigeria. As a child every home had a Landline but now i don't even think anyone uses a landline anymore, it seems that the private telecommunications companies are the most reliable source of communication. This makes one wonder whatever happened to NITEL and will the government care enough to do something...
This collection is the biggest and most successful collection till date with customers requesting customised designs and demanding more areas added to the collection.
ICONS S/S 2013
This collection featured 7 important Nigerian individuals; Foremost Afrobeats artist and Political fighter Fela Anikulapo Kuti, Ex President of Nigeria General Sani Abacha, Popular Niger Delta Activist Ken Beeson Saro Wiwa, Poet and Nobel Prize winner Akinwande Oluwole Babatunde Soyinka, Renowned Novelist Chinua Achebe, Military Officer and Politician Chukwuemeka Odumegwu Ojokwu and Politician and Aristrocat Moshood Kashimawo Olawale Abiola (MKO).
These people influenced and shaped the present Nigeria we know through their actions, beliefs and for some bravery.
The images were artistically altered to what the creative director Bella Adeleke felt would depict these iconic beings if they were in our generation or seen as celebrities in our time.